Local vs. Toll-Free Numbers: What’s the Best Choice for Your Business?

If you’re a business owner, you’re likely already aware that your phone number affects how your customers view your company. Both toll-free and local numbers boast several benefits, so how do you know which is the best choice for your business? In this article, we’ll discuss the differences between these two options so you can make an informed decision.

Local Numbers vs. Toll-Free Numbers

Local numbers are linked to a specific location, so you’ll be assigned the designated area code of the city where you do business. Additionally, the company doesn’t pay for incoming local calls – the person calling foots the bill.

With a toll-free number, the area code isn’t tied to any region so the location of your business isn’t revealed. The company pays for both incoming and outgoing calls, which is why these are typically used as customer support numbers or in marketing campaigns.

Both options have benefits and downsides, but the primary factor you should consider when choosing a phone number is how you want your business to be viewed by your customers. 

Benefits of Local Numbers

A local number allows you to easily reach customers in a specific area. While toll-free numbers can make your business seem impersonal, local numbers appear to be more trustworthy. This helps enhance your local presence and allows you to build personal relationships with your customers.

Since people tend to shop for services and products locally, a local number can work exceptionally well in regional marketing campaigns. Check out this resource about Tampa’s new 656 area code for recommendations on creating an effective marketing strategy with a local number.

Benefits of Toll-Free Numbers

Toll-free numbers open your business up to a wider customer base across the country. As opposed to local numbers, which promote a “friendly neighborhood business” image, toll-free numbers help make your company look larger and more legitimate.

Toll-free numbers increase customer accessibility as well, as they are free to call and an easier contact option for non-local customers. However, incoming toll-free calls can give the appearance of a telemarketer or robocall, which may lead to lower answer rates.

Get the Business Phone Number You Want With TeleVoIPs

Your business phone number has a major impact on how your business is viewed, so considering the type of impression you want to leave on your customers is important. If building a local presence and establishing closer customer relationships is your goal, then a local number will be more beneficial. If you want your business to seem larger and more globally accessible, then a toll-free number may be right for you.

Regardless of the type of business phone number you choose, TeleVoIPs makes it easy for you to get the toll-free or local numbers you want with our Numbers On Demand service. Use the TeleVoIPs portal to effortlessly choose phone numbers with just a few clicks.

Do you have questions for us? Contact us any time to speak with our experts about your business phone system needs.