TeleVoIPs 10DLC Compliance Guide & Checklist

Introduction

This guide is designed to ensure your 10DLC messaging campaigns comply with carrier regulations. 10DLC registration is required to send SMS/MMS messages from business phone numbers and helps prevent message filtering and delays. Failure to complete registration can result in messaging restrictions or rejections.

Use this checklist to assist in submitting your information to TeleVoIPs to ensure a smooth approval process.

Step 1: Register Your Brand

Before sending messages, you will need to provide us with the following information to confirm your business identity.
☐ Business’s legal name, EIN (Employer Identification Number), and industry.
☐ Provide a valid brand website URL.

Your website must:

☐ Be publicly accessible (no login required).
☐ Clearly display your business name and services.
☐ Contain a privacy policy that explicitly states SMS communication is used, how phone numbers are collected, stored, and used for messaging, and details on customer consent, opt-in, and opt-out options (https://televoips.com/blog/how-to-create-an-sms-privacy-policy/).

Step 2: Choose a Campaign Use Case

Each campaign must be classified correctly based on its intended message content.
☐ Select up to five use cases that best align with your messaging purpose.
☐ Ensure your use case matches your message content.
☐ Provide two sample messages to TeleVoIPs.

Samples Messages:

1. Customer Notification Campaign:
   Message: "Reminder: Your upcoming appointment with [Business Name] is scheduled for [Date] at [Time]. Reply YES to confirm or call [Phone Number] to reschedule. Thank you!"
2. Marketing Campaign:
   Message: "Stay ahead with [Business Name]! Get 10% off our VoIP solutions for a limited time. Call [Phone Number] or visit [Website URL] to learn more. Reply STOP to opt out."

Texting Use Case:

• 2FA: Authentication or account verification (e.g., OTP messages).
• Account Notifications: Status updates about an account.
• Customer Care: Support and account management interactions.
• Delivery Notifications: Updates on delivery status.
• Fraud Alert Messaging: Notifications regarding suspicious activity.
• Higher Education: Messages from educational institutions.
• Marketing: Promotional content, such as special offers.
• Polling & Voting: Surveys and non-political polling.
• Public Service Announcement: Awareness campaigns.
• Security Alert: System or account security notifications

Step 3: Ensure Proper Consent and Opt-In Methods

Before messaging customers, you must obtain their explicit consent. Opt-in methods vary based on how subscribers agree to receive messages. Customers must knowingly agree to receive messages.

Approved Opt-In Methods:

• Website/URL: A potential subscriber enters their phone number on a website to opt into a messaging program.
• Keyword: A potential subscriber texts a keyword (e.g., JOIN) to opt into a messaging program.
• Consumer-Initiated Messaging: A potential subscriber starts a text conversation with the business.
• POS (Point of Sale) or On-Site Location: A potential subscriber provides consent at checkout or another physical location.
• Paper Form: A potential subscriber provides written consent via a paper form.
• IVR (Interactive Voice Response): A subscriber provides consent through an automated phone system.
• Verbal Opt-In: Consent is given in person or over a phone call, where the subscriber is informed of opt-in terms.

Example Opt-In Message:

"Thank you for signing up for updates from [Brand Name]! You will receive [X] messages per [timeframe]. Msg & data rates may apply. Reply HELP for help. Reply STOP to cancel."                                        

Privacy & Compliance Requirements:

• Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes.
• Opt-in data and consent details will not be shared with third parties.
• Customers can opt-out at any time by texting "STOP."
• Message frequency varies, and standard messaging rates may apply.

By following this guide, you ensure your 10DLC messaging campaign remains compliant, preventing delays and filtering issues. If you have any questions, please contact our implementation team at [email protected] or call us at 813-655-5100 Option 2.